The two brands, both innovative and deeply connected to Italian style, have united on a new creative project to commemorate the anniversary of ITALICUS’s launch back on the 1st September 2016.
Pininfarina was inspired by the design and shape of the ITALICUS bottle, that represents Italian architecture, crafting a glorifier that accentuates its elegance whilst celebrating world-famous Italian art and style. The lines and proportions of the ITALICUS bottle design led to the creation of: ARCO ITALICUS.
The arch (“ARCO” in Italian) is an architectural statement, a symbol of the connection between the past and present, the classic and modern, in addition to representing Italy’s iconic art monuments including the “Colosseo” in Rome and the “Ponte di Rialto” in Venice. The arch forms the packaging structure, enhanced by a beam of light reflected on the bottle, accentuating the uniqueness of its shape and conveying a sense of purity. The outer finish, which is crafted from recycled materials, and the brass-coloured elements evoke its elegance, while the base depicts the shape of Bergamotto, ITALICUS’s signature ingredient.
Framed within a triumphal arch (Arco di Trionfo), ITALICUS’s elegance materializes into an impactful statement.
The new packaging elevates the ITALICUS bottle, made from tempered aquamarine-toned glass with golden accents on the label, a strong homage to Italian art and history, starting from ancient Rome, showcased in the handcrafted cap.
To celebrate its anniversary (the 7th this year), ITALICUS has consistently orchestrated exclusive initiatives, including the “Art of ITALICUS Creative Talent,” an Italian art contest dedicated to art and the aperitivo. In addition to the publication of the book “ART of ITALICUS,” a celebration of the first five years of the brand and insights into the history of the aperitivo, including over 50 bartender recipes and a collection of exclusive artworks.
The ARCO ITALICUS will be available as a limited edition launching in early 2024. For updates on the launch of the ARCO ITALICUS please subscribe and follow by using the link at the bottom of the page.
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