As we travelled across Italy in search of the ingredients needed to reimagine the original drink of kings, we were reminded of and inspired by the creativity that runs through the veins of Italy. The art, culture, architecture and history.
IT’S THAT JOURNEY THAT INSPIRED US TO REMAIN CONNECTED TO OUR CREATIVE ROOTS, BY ANNUALLY CHALLENGING BARTENDERS AND CREATIVE TALENT AROUND THE WORLD TO BE INSPIRED BY THEIR SURROUNDINGS AND THE ESSENCE OF ITALICUS.
THE ART OF ITALICUS – CREATIVE TALENT IS AN ANNUAL ART COMPETITION THAT CHALLENGES DESIGNERS, ARTISTS AND CONTENT CREATORS TO REIMAGINE DIFFERENT ENVIRONMENTS THROUGH LENS OF ITALICUS
The Art of Italicus Aperitivo Challenge reflects our passion for Italian art and design by celebrating what bartenders, as artists, do – experimenting with ingredients, techniques and glassware to create new and exciting liquid art.
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